Bojangles

bojangles

App and website design for a legendary biscuit brand

Client

Bojangles

Services

UI, Design systems

Goal

Infuse brand personality, while making ordering a breeze

the goal

Make app ordering easy while staying on brand.

With this project, Bojangles was entering the world of app ordering for the first time. They needed a seamless experience that functioned well, and reflected there fun, playful brand.

Food sitting on a table while different hands reach in.

the solution

Ease-of-ordering is king, but add some playfulness.

Develop easy-to-follow screens
Speak to different customer bases simultaneously
Create custom icons that reflect the brand
Have a seamless look, from app to web

Screenshot of a app showing a list of food options.

Screenshot of product detail page for a spicy chicken biscuit.

Screenshot of the confirmation screen of the Bojangles app.

Create a design system as bold as the brand

I used the bright, fun colors of Bojangles, along with custom-created iconography, playful illustrations and a unique UI - to create a system just as fun as the brand itself.

A design system and screenshot of a laptop.

All work